I Put Heart Into Ads.
I give consumers every reason to care from story selection to headline to call to action.
Every word matters.
I write to get readers to consume more content in bite-size pieces in print products and online.
My words are user-focused.
Every word communicates clearly — from titles to headlines to introductions.
My style is bold and adaptive.
I help people show their personalities and insights by asking targeted questions and being open-minded. Like in this Q&A with a professor who found economics lessons through studying “The Simpsons.”
I do words for video, too.
I make other writers better.
I coach and negotiate with scientists and healthcare providers to craft their thoughts into stories that anyone can understand. I coach and strategize with writers and teammates to pull out their best work.