Before
A previous version of the site scored high marks with users for content but was arranged as an online version of the print edition, complete with extensive pull down menus and generally small photos.
Before
The existing site was also text-heavy on the main page and didn’t attract readers or help them know what the stories would be about.
Process — Brainstorm
First, I had everyone on the team make a list of where the website struggled.
Process — Wish list
The list of must-haves and nice-to-haves. More mobile-ready visuals was the clear priority.
Process — Success
The site is much more versatile now and has more staying power with users.
Result — Main page
The site is more visual, inviting and tells you what a story is about very quickly.
Result — Mobile
Readers get an equally rich experience on mobile — the most common way for them to visit the site — with immersive visual experiences.